Best Bites How to Win More Business Break The Rules of Selling

Nobody likes being sold to. We all are suspicious of salespeople, even the ones we like! Typically salespeople think they need to demonstrate features and benefits in order to persuade a potential client to do business.Some sales professionals may find this uncomfortable, however on this programme Paul Glynn wants you to tear up the rule book, throw out everything you thought you knew about selling, and look at a counter-intuitive system. Its called the Sandler System